Tinder doubles down on its nature that is casual Match invests in relationship-focused Hinge Tinder never really shaken its reputation among customers as being a “hook up” app, as opposed to one created for more severe relationship. Now, it appears Tinder is likely to embrace its status whilst the standard software for more youthful users whom aren’t willing to relax. Based on Match Group CEO Mandy Ginsberg, talking to investors on its Q3 earnings call today, Tinder is getting ready to introduce its first-ever brand name advertising campaign which will market the “single lifestyle” with billboard promotions along with other electronic initiatives. The move is …